The stealth marketing campaign by Vision Vancouver

The stealth marketing campaign by Vision Vancouver.

Quoting in part from Frances Bula’s blog:

‘Pasotti said contemporary mayors especially like to use events, festivals, concerts, street parties, and the rest, to do the same kind of soft branding. They’re not about telling you to vote. They’re about making you feel vaguely positive about the person who is linked in some way with putting them on’.

 

We know that incumbents have the advantage of name recognition, but is this taking advantage?  Have you ever seen so much effort put into painting a positive image of the City of North Van?  

.

 

.

 

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s